Compared to Second Life, the virtual world run by Linden Lab of San Francisco, the world of Lively is considerably smaller. Wang wrote in the blog post that she started Lively as a 20 percent project referring to Google’s philosophy that employees should spend one day a week working on projects outside their day-to-day responsibilities. Students at Arizona State University tested Lively for several months. Users could design their own virtual environments and hang YouTube videos and photos from Picasa, Google's photo service, on the walls as if they were pieces of art. Text appeared as cartoon-style bubbles atop the avatars. Up to 20 people could occupy a room and chat with one another. Engineering manager Niniane Wang supervised this Google project, described in The New York Times by Brad Stone:
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